Nintendo have $40 million marketing budget for US Wii Fit launch

Wedbush Morgan analyst Michael Pachter has said that Nintendo has a $40 million marketing budget to support the US Launch of Wii Fit on May 19. \”Wii Fit will sell 3 million to 4 million in the US if they market aggressively\” said Pachter. Analysts also expect Nintendo to get more of its Wii consoles into Target and Best Buy while reducing focus on specialized retailers like GameStop.